Happy Birthday Barbie

Barbie – the brand that launched a thousand dreams

Did you know that America had a female astronaut, who went to the moon before Neil Armstrong?

That this same woman ran for President, six times, years before Hillary Clinton won the Democratic ticket? And that despite celebrating her 59th anniversary this year, she has one of the world’s fastest growing Instagram accounts, focusing on fashion?

Her name is Barbara Millicent Roberts; you probably know her as Barbie!

A powerful 59 year legacy

On Friday, 9 March 2018, the Barbie brand celebrates its 59th anniversary, yet this global icon remains as youthful, and relevant, as ever!

Barbie is still the most popular toy and doll brand worldwide, with a 99% brand awareness across over 150 countries around the world; over 14 million Facebook fans, more than 4.5 million monthly app users, over 4 million active website users, 3.2 million YouTube subscribers, 268 000 Twitter followers, and one of the world’s fastest growing Instagram accounts – @Barbiestyle – currently sitting at a whopping 1.9 million followers.

Over the years, Barbie has been inspiring little girls, empowering them through creative play to imagine the possibilities of being anything they want to be.

She may have started her life as a teenage fashion model, but just one year later, she was promoted to fashion editor. And the year after that, she shattered the plastic ceiling and entered the working world as a ‘career gal’. She’s been an aerobics instructor, a ballerina, a fashion designer and an Olympic athlete, as well as a Marine Corps sergeant, firefighter and airline pilot. In fact, Barbie has over 180 careers on her resume; any career you can imagine, Barbie has been there and done that, inspiring little girls to dream big and reach for the sky.

In 2011, Barbie committed to entering into a new career every year, specifically those that are traditionally under-represented by women, such as computer engineering, film directing, and entrepreneurship. Of late, she has even broken into the spy world, and tried her hand at being a superhero.

Breaking boundaries, shattering stereotypes

In 2015, in a bid to provide girls all over the world with role models who looked just like them, she broke more boundaries when she hit shelves in a variety of skin tones and hair textures.

This was closely followed by different body types in 2016, to better represent a more varied and authentic reality. The stereotype-shattering Fashionista range now includes four body types (the original and three new shapes – petite, curvy, and tall), seven skin tones, 22 eye colors, 24 hairstyles and countless on-trend fashions and accessories.

Girls across the globe can now choose to play with a Barbie who looks just like them, or create a group of friends who is more like their own group of friends at school.

It’s no wonder Barbie’s image is used on over 45 consumer product categories, from clothing, shoes, accessories and linen, to stationery, games, magazines, books, sporting goods, consumer electronics and even food items.

Wherever children across the world see Barbie’s image, they don’t see a doll, but rather a world of limitless possibilities and opportunities. Barbie is a brand that celebrates the power of imaginative play, and empowers children – especially young girls – to dream big.

In South Africa alone, over 10 million units of Barbie emblazoned consumer products were sold in 2017, from clothing lines reminding kids that It’s Great to Be a Girl, and encouraging them to Make Things Happen, to school bags, stationery and scatter cushions reminding them to Dream BIG, Think the Unthinkable, and Always Show your Sparkle.

The evolution continues

The celebration of Barbie’s 59th anniversary in March brings with it a host of new goodies for girls from all walks of life, from new dolls in the Fashionista range that better reflect the world girls see around them and bring imaginative play even closer to home; to new clothing ranges, linen lines, jewellery, accessories and sporting goods – all championing Barbie’s go getter attitude.

Today, the bedrooms, toy boxes, closets and pencil cases of girls around the world are bulging with Barbie branded goodies, serving as a constant reminder that there is no dream too big, no wish too wild, no ambition too elaborate-imagine the possibilities!

#YouCanBeAnything

https://www.youtube.com/watch?v=l1vnsqbnAkk – Barbie: Imagine The Possibilities.

https://www.youtube.com/watch?v=kPSgZakE29k&list=PL5BsRl9zFaeTTpR7JiTY389R31NV2-M6T – Barbie: “Did you know?” #MoreRoleModels

“My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices”

Ruth Handler, Barbie Creator

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Build with Wimpy

I’m not sure about your kids but when my older brood were younger there was no choice in what food they preferred when we treated them to a take away meal …it was all about who had the best toy.

Regulations have changed over the years and there us no longer such a wide variety of plastic toys with your kiddy meals.

But we have discovered the educational toys and products offered by Wimpy are usually great.

I especially love the new boys and girls mini Lego kits . After all you can never have enough Lego!

The Beauty of Diversity

8 February 2018 – With International Women’s Day approaching on 8 March, it is crucial that we help our children recognise a broader view of beauty, one that incorporates the diversity that surrounds us – and the Barbie Fashionista range is doing just that!

In 2017, this remarkable range won the coveted Toy of the Year award, in the Doll category, for its bold introduction of diversity, literally changing the face of the stereotypical Barbie brand by introducing new dolls with new body shapes, new face shapes, new skin tones, and new hairstyles.

The importance of exposing our children to diversity and providing them with imaginative toys that allow them to see themselves in their imaginary play cannot be overstated.

The Barbie Fashionista range has its roots in 2015, which saw the launch of a brand new Barbie crew featuring 23 dolls with a range of skin tones, facial structures and hair colours. The popularity of the new line saw the official launch of the Fashionista label in 2016, with the introduction of three new body types – tall, curvy and petite – seven skin tones, 14 facial structures, 22 eye colours and 24 hairstyles. Plus, of course, countless new on-trend fashions and accessories to suit each individual doll, from casually cool and boho bold, to elegant evening wear and pretty much everything in between! Today, the Fashionista range features over 100 dolls of diverse appearance, and it continues to grow. The 2018 range will bring with it even more variety, introducing another four body types, nine skin tones, 13 face-sculpts, nine eye colours, 11 hair colours and 13 hairstyles. The choice, as children have come to expect from the Barbie brand, is limitless. “Barbie has always given girls choices – from her 180 careers, to inspirational roles, to her countless fashions and accessories,” says Andrea Ziella, Head of Marketing and Trade Marketing, Mattel SA. “These new dolls represent a line that is more reflective of the world girls see around them – the variety in body type, skin tones and style allows girls to find a doll that speaks to them.” Barbie fans can now choose their Barbie to look just like them, or create a group of friends to mimic their own friendship circles. By allowing our children to choose a Barbie in their own image, or in the image of their best friend, or favourite actress, singer, movie star, or sporting hero, we are encouraging them to see the beauty that not only lies in their own shape, colour and style, but also in the various shapes, colours and styles that surround them.

We live in an increasingly diverse world, it is not only natural, but crucial, that our children’s imaginary worlds represent this diversity.

It is perhaps no coincidence that the Barbie brand celebrates its 59th anniversary the day after International Women’s Day. In 2018, as we celebrate women from all walks of life, all shapes, all sizes, all colours, and all creeds, it seems only fitting that Barbie celebrates the continued success, and evolution, of the Fashionista range. #YouCanBeAnything


About Mattel:Mattel is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow. Through our portfolio of iconic consumer brands, including American Girl®, Barbie®, Fisher-Price®, Hot Wheels® and Thomas & Friends™, we create systems of play, content and experiences that help kids unlock their full potential. Mattel also creates inspiring and innovative products in collaboration with leading entertainment and technology companies as well as other partners. With a global workforce of approximately 32,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations.

In 2017, this remarkable range won the coveted Toy of the Year award, in the Doll category, for its bold introduction of diversity, literally changing the face of the stereotypical Barbie brand by introducing new dolls with new body shapes, new face shapes, new skin tones, and new hairstyles.

The importance of exposing our children to diversity and providing them with imaginative toys that allow them to see themselves in their imaginary play cannot be overstated.

The Barbie Fashionista range has its roots in 2015, which saw the launch of a brand new Barbie crew featuring 23 dolls with a range of skin tones, facial structures and hair colours. The popularity of the new line saw the official launch of the Fashionista label in 2016, with the introduction of three new body types – tall, curvy and petite – seven skin tones, 14 facial structures, 22 eye colours and 24 hairstyles. Plus, of course, countless new on-trend fashions and accessories to suit each individual doll, from casually cool and boho bold, to elegant evening wear and pretty much everything in between! Today, the Fashionista range features over 100 dolls of diverse appearance, and it continues to grow. The 2018 range will bring with it even more variety, introducing another four body types, nine skin tones, 13 face-sculpts, nine eye colours, 11 hair colours and 13 hairstyles. The choice, as children have come to expect from the Barbie brand, is limitless. “Barbie has always given girls choices – from her 180 careers, to inspirational roles, to her countless fashions and accessories,” says Andrea Ziella, Head of Marketing and Trade Marketing, Mattel SA. “These new dolls represent a line that is more reflective of the world girls see around them – the variety in body type, skin tones and style allows girls to find a doll that speaks to them.” Barbie fans can now choose their Barbie to look just like them, or create a group of friends to mimic their own friendship circles. By allowing our children to choose a Barbie in their own image, or in the image of their best friend, or favourite actress, singer, movie star, or sporting hero, we are encouraging them to see the beauty that not only lies in their own shape, colour and style, but also in the various shapes, colours and styles that surround them.

We live in an increasingly diverse world, it is not only natural, but crucial, that our children’s imaginary worlds represent this diversity.

It is perhaps no coincidence that the Barbie brand celebrates its 59th anniversary the day after International Women’s Day. In 2018, as we celebrate women from all walks of life, all shapes, all sizes, all colours, and all creeds, it seems only fitting that Barbie celebrates the continued success, and evolution, of the Fashionista range. #YouCanBeAnything


About Mattel:Mattel is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow. Through our portfolio of iconic consumer brands, including American Girl®, Barbie®, Fisher-Price®, Hot Wheels® and Thomas & Friends™, we create systems of play, content and experiences that help kids unlock their full potential. Mattel also creates inspiring and innovative products in collaboration with leading entertainment and technology companies as well as other partners. With a global workforce of approximately 32,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations.

Oh my goodness yogurt

The infamous Gordon Ramsay and his daughter Matilda have developed a healthy range of children’s meals exclusively for Checkers.

A full range of meals and snacks to keep your growing children healthy.

With no added MSG, artificial sweetners,colours or flavours you can conveniently prepare a meal or pack a healthy snack secure in the knowledge that your child is getting all of the goodness and none of the junk.

Little bear takes 2 yogurt to school daily and the Oh my goodness range is one of his favourites.

Made from full cream milk, real fruit and vegetables and NO artificial colours and flavourants.

Each pack contains

  • Strawberry & beetroot
  • Banana & sweet potato
  • Peach and pumpkin

The perfect way to disguise veggies from a picky eater.

Little Bears favourite is the strawberry and beetroot. ( mamma quite likes it too )

So, take the thinking out of shopping and treat your children to some healthy meals and snacks on the go.

For more information

www.checkers.co.za

Game of Humanity cards

Last year we reviewed the Game of Humanity cards.

https://funmammasa.wordpress.com/2017/07/03/the-game-for-humanity-cards/

Thus brilliant set of cards were designed to spread positive gestures one card at a time.

The idea behind this concept is to pick a card, complete the random act of kindness and leave the card with the person you gifted /helped for them to pay it forward.

You can purchase your own set at http://www.gameforhumanity.com

Tree of life App

Have you ever heard of a “brelfie”?

WHAT IS A “BRELFIE”?

A BRELFIE is a selfie chosen to make breastfeeding even more beautiful than what it already is.

How does it work ?

The app allows you to add a magical Tree of Life to their pictures, and the effect is nothing short of stunning.

You can either download pictures from the internet or use the app’s Tree of Life sticker pack.

You can also add other magical effects.

How to use the App

Moms have been sharing their BRELFIES on Facebook, Instagram, and Twitter with the hashtags.

#TreeOfLife

#brelfie

Why share this ?

Moms are sharing not only to highlight the beauty of breastfeeding but also to reduce the outdated stigma of breastfeeding in public.