Johannesburg, 19 February, 2018
The very latest Fisher-Price® products are planned to be released in SA by Mattel South Africa near the end of March / early April.
The exciting new range will add further diversity to the Fisher-Price® infant and pre-school offerings which continue to be developed with one goal in mind – to nurture children’s learning and development and give them the best possible start in life.
The latest developmental products include:
2-in-1 Sit-to-Stand Activity Center
The 2-in-1 Sit-to Stand Activity Center transforms from a fun activity center for baby to sit and play to a toddler table. Baby’s actions are rewarded with music, sounds and lights. The toy-filled platform encourages baby to spin for 360° of play. It is also easily converted to toddler mode: just attach the ramp and use the shape sorter bugs for sliding play. The Activity Centre offers a three position height adjustment, a removable seat pad for machine washing and removable legs for easy storage. Age Grade: 9 months +
Recommended Retail Price: R1 449.99.
Butterfly Dreams Musical Playtime Gym
The new Butterfly Dreams Musical Playtime Gym is ideal for gross motor skill development, sensory development and nurturing feelings of security and happiness. The portable activity mat, decorated with a Butterfly Dreams scene, has a musical take-along cloud and bear with short and long-play music modes. It also comes with five toys including: a fabric crinkle butterfly attached to a link, a leaf and mushroom clacker, a large mirror with a high contrast label on the back, a rattle with a large bear face, and an inch worm teether. Age Grade: Birth+.
Recommended Retail Price: R799.99.
Butterfly Dreams 2-in-1 Soother
A dresser-top soother that incorporates a 2-in-1 design and is great for baby’s sensory development and fostering feelings of security and happiness. Key product features include an overhead starlight projection, a color-changing nightlight (inside the cubby), deluxe music and sounds, and a take-along, machine washable plush lovey. The soother is battery operated with three auto-off timers and a control panel on the back allows for customisation of features. Age Grade: Birth+.
Recommended Retail Price: R529.99.
Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels® and Thomas & Friends™, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 32,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations.
Visit us online at
Visit us online atwww.mattel.com.